- Global Market: The global night light market size was 1.891 billion RMB in 2022 and is projected to reach 2.523 billion RMB by 2028, with a compound annual growth rate (CAGR) of approximately 4.98%⁵. Worldwide, tap-on night lights have gained popularity among consumers for their unique functions and cute designs, indicating a broad market prospect.
- Product Competition: Competition primarily focuses on design, functionality, and materials:
- Design: Beyond common animal shapes, innovative and quirky designs continue to emerge.
- Functionality: In addition to basic tap-sensing on/off and brightness adjustment, some products feature color adjustment, voice control, light sensing, etc.
- Materials: Silicone has become a preferred material for tap-on night lights due to its softness, safety, and good light transmittance. Some enterprises further innovate with silicone to enhance product performance and quality.
Consumer Demands and Preferences
- Convenience and Intelligence: Consumers increasingly value the convenience and intelligence of night lights. Tap-on night lights meet the need for quick and easy lighting at night by allowing users to control the light with a gentle tap, eliminating the need for traditional switches.
- Cute Appearance: Tap-on night lights with adorable designs (e.g., animal shapes like love elephants or kiwi birds, and cartoon characters) are more popular. These lights not only serve as lighting tools but also decorate living spaces as ornaments.
- Diversified Functions: Besides tap-sensing and basic lighting, tap-on night lights with features like color/brightness adjustment, timing, and natural sound simulation attract more consumers, catering to different scenarios such as sleeping, reading, or breastfeeding.
Industry Developments
- Technological Innovation: With advancing technology, the tap-on night light sector continues to innovate technically.
- Personalized Customization: As consumer demand for personalized products grows, customized services for tap-on night lights are available, satisfying clients’ needs in product design, functionality, packaging, and other aspects.
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